Kenyan and Zambian travel agents on Monday signed a strategic partnership deal to boost growth in the industry.
The Kenya Association of Travel Agents (KATA) and the Travel Agents Association of Zambia (TAAZ) said the deal inked in Nairobi, the capital of Kenya, heralds a new era of improved collaboration fostering both business and leisure travel between the two nations.
“This partnership marks a pivotal moment in our commitment to reshape the tourism landscape. Together with TAAZ, we are poised to drive unprecedented growth, enhancing our countries’ allure as vibrant travel destinations,” Joseph Kithitu, chairman of KATA, said in a statement issued in Nairobi.
Kithitu said the partnership is a commitment to bolstering the competitive edge of Kenya and Zambia as premier tourism destinations.
The alliance charts a roadmap for mutual growth, enabling members of both associations to revamp their businesses, tap into fresh markets, and invigorate regional travel.
Source : Xinhua