People losing their lives in this year’s flood and landslide in the state of Assam. According to the daily flood report of the Assam State Disaster Management Authority (ASDMA), more than 6.8 lakh people are affected due to the floods in Dhemaji, Biswanath, Chirang, Darrang, Nalbari, Barpeta, Kokrajhar, Dhubri, South Salmara, Goalpara, Kamrup, Kamrup Metropolitan, Morigaon, Nagaon, Golaghat, Jorhat and Tinsukia districts of Assam in India.
PepsiCo India, along with the global food and beverage company’s philanthropic arm, the PepsiCo Foundation, in partnership with Smile Foundation today launched its #GiveMealsGiveHope global program in Guwahati, Assam. The initiative was flagged off today by Shri Siddhartha Bhattacharya, Hon’ble Cabinet Minister of Guwahati Development Department, Law & Justice, Cooperation, Government of Assam. The program will provide for over 2.5 lakh meals to the underprivileged communities which have been impacted by the coronavirus pandemic in Guwahati, Assam. The key locations in which the program will be launched include Noonmati, Lokhra, Chandrapur Bagicha and Goalpara.
Shri Siddhartha Bhattacharya, Hon’ble Cabinet Minister of Guwahati Development Department, Law & Justice, Cooperation, Government of Assam said, “We are amidst unfortunate times which are a first of its kind and it’s in times like these that that the Government, private sector and individuals need to come together to fight the outbreak of COVID-19. It is also important to ensure that the marginalised societies are catered to in these troubling times. We would like to thank PepsiCo India for stepping up and volunteering to help the underprivileged communities in Assam. We hope after looking at such initiatives, many other corporates will feel encouraged to help. I am sure that Assam will come victorious against the pandemic.”
Ahmed ElSheikh, President, PepsiCo India, said, “India, like the rest of the world is going through challenging times. In Assam, spearheaded by the State’s Health Ministry, the Government has done a commendable work to launch many initiatives to curtail COVID-19 outbreak. Contributing to the Government’s efforts, we are reaching out to the underserved families in Assam to help them with meals. We would like to thank the Hon’ble Law and Justice Minister for taking out time to flag off this initiative in the State. We are in this together and will continue to do our best to serve the nation in these challenging times.”
Santanu Mishra, co-founder and trustee, Smile Foundation said, “We are happy to partner with PepsiCo India for a meal distribution programme in Assam. Through this initiative, we will distribute food kits to support a five- member family for at least one month. We are glad that this partnership has helped us carry out relief work in some of the most vulnerable sections of the society across the nation.”
Under the #GiveMealsGiveHope global program PepsiCo has committed to distribute over 10 million meals to communities most impacted by COVID-19 outbreak in India. These meals are being distributed in partnership with Akshaya Patra Foundation, Smile Foundation & CII Foundation, across the country.
PepsiCo India: PepsiCo entered India in 1989 and has grown to become one of the largest MNC food and beverage businesses in India. PepsiCo India’s diverse portfolio includes iconic brands like Pepsi, Lay’s, Kurkure, Tropicana 100%, Gatorade and Quaker.
Guiding PepsiCo is our vision to Be the Global Leader in Convenient Foods and Beverages by Winning with Purpose. “Winning with Purpose” reflects our ambition to win sustainably in the marketplace and embed purpose into all aspects of the business. We believe that continuously improving the products we sell, operating responsibly to protect our planet and empowering people around the world is what enables PepsiCo to run a successful global company that creates long-term value for society and our shareholders. In 2009, PepsiCo India achieved a significant milestone, by becoming the first business to achieve ‘Positive Water Balance’ in the beverage world, a fact verified by Deloitte Touché Tohmatsu India Pvt. Ltd. The company has been Water Positive since then. For more information, please visit www.pepsicoindia.co.in
PepsiCo Foundation: Established in 1962, The PepsiCo Foundation, the philanthropic arm of PepsiCo, invests in the essential elements of a sustainable food system with a mission to support thriving communities. Working with non-profits and experts around the globe, we’re focused on helping alleviate hunger, managing water and waste responsibly and supporting women as champions of nutrition from farm to family. We strive for tangible impact in the places where we live and work—collaborating with industry peers, local and international organizations, and our employees to affect large-scale change on the issues that matter to us and are of global importance. Learn more at www.pepsico.com/sustainability/philanthropy.
Smile Foundation: Smile Foundation is a national level development organization reaching out to more than 600,000 underprivileged children, youth and women directly every year through more than 250 welfare projects on subjects such as education, healthcare, youth employability, and women empowerment across 25 states of India. Adopting a life cycle approach of development, Smile Foundation focuses its interventions on children, their families and the community.
Website – www.smilefoundationindia.org
Black Lady to Assam this year, the venue for the Filmfare Award for the first-time outside Mumbai. The 65th edition of Filmfare awards in Assam that will be held on February 15, 2020. Filmfare Awards 2020 signed between the Assam Tourism and The Times Group.
Chairman of Assam Tourism Development Corporation Ltd, Jayanta Malla says- Filmfare will bring us a golden opportunity to reach almost 2 million people. As we can afford only Rs 1.50 to Rs 2 per person, so in general we need more than Rs. 300-400 crore to reach 2 billion people, which we can’t afford. By spending only one-tenth, we will be able to reach our goal to bring phenomenal tourist footfalls in the near future.
Here are some video realised by Filmfare promoting Assam state and its beauty..
A total of 644 rebels belonging to eight insurgent groups laid down their arms in Guwahati. Cadres have deposited 177 arms. AK-47, AK-56, AK-57 rifles, Beretta series pistols, explosives, bombs, rocket launchers and grenades.
- United Liberation Front of Assam (ULFA) (50)
- Saoraigwra faction of National Democratic Front of Boroland (NDFB-S) 
- National Liberation Front of Bengalis (301)
- Rabha National Liberation Front (13),
- National Santhal Liberation Army (87),
- Adivasi Dragon Fighter (178)
- Kamtapur Liberation Organisation (6)
- Communist Party of India-Maoist (1),
The cadres surrendered their arms at a ceremony held at Guwahati Medical College Auditorium. Chief Minister of Assam Sarbananda Sonowal, DGP of Assam Bhaskar Jyoti Mahanta with others and senior police officials were present at the Ceremony.
The defending champions romped to a whopping 256 medals, including 78 gold and 77 silver to underline their pre-eminence in a multi-game event of this scale once more time.
The picturesque city of Guwahati bid an emotional goodbye to the Khelo India Youth Games here on Wednesday, crowing Maharashtra the unconquered champions during a power-packed and entertaining closing ceremony.
Assam’s Honourable Chief Minister, Shri Sarbananda Sonowal, and Hon’ble Union Minister of State, Ministry of Food Processing Industries, Shri Rameshwar Teli, presented the trophy to the winners even as a packed stadium rose to its feet.
“ I would like to congratulate all the participating teams from across states and everyone who has been part of this journey of making Khelo India Youth Games 2020 a mega success. Over the past 13 days the city was on song, witnessing some scintillating sports action. There was a feeling of competitive spirit and sportsmanship amongst all contestants and at the end we saw Maharashtra winning the championship. The tournament is a big boost towards achieving our Honorable Prime Minister’s Shri Narendra Modi’s long term vision of Fit India movement. I salute the hard work of all athletes that participated in the games as they will be the ones who will go on to bring major sporting laurels for our country globally. said the Honourable Chief Minister Of Assam Shri Sarbananda Sonowal
Hon’ble Minister of State for Youth Affairs and Sports, Shri Kiren Rijiju, Assam’s Hon’ble Finance Minister, Dr. Himanta Biswa Sarma, were among the many dignitaries and local celebrities who graced the occasion.
Hon’ble Minister of State for Youth Affairs and Sports, Shri Kiren Rijiju, said “I congratulate all the athletes for their enthusiastic participation in Khelo India Youth Games in Guwahati. Congratulations to Maharashtra for winning the champions trophy two years in a row. I am confident that from among this year’s winners will emerge our future champions who will represent India at international events and even at the Olympics, in the 2024 and 2028 Olympics. Our motto has been to provide the best facilities and a world class experience to athletes at the Khelo India Games. This is the platform from which they are starting their sporting journey, and with the right grooming they will evolve into international sporting icons”
Immediately after the awards ceremony, Assam showcased their rich cultural heritage in a crisp and beautiful show, led by a Modern Creative Dance performance by Aimee Baruah, Directed by Asim.
Before a range of local performers hit the stage, Chinese Martial Artists wowed the audience with their speed, power and elegance. They were specially flown in to mark the 70th year of the India-China friendship.
Performances by Ms Tarulata Kutum with Missing Dancers, Sajan Nayak with Jhumuir Dancers and a solo by Babita Sharma set the mood for the evening. Popular Assamese singer Jitul Sonowal too charmed everybody with his mellifluous sings.
In between, Krishnamoni Chutiya performed the Bihu Song which was beautifully choreographed by Pankaj Engiti, to the delight of the local fans.
The evening was topped up by a live concert by Bollywood singing star Shaan. The playback singer got the audience, including the athletes, on their feet as he belted out a series of his hit numbers.
Students union of Cotton University displaying a collection of photographs from the protests against Citizenship Amendment Act, the students of Cotton University observed the one-month of the agitation against the CAA, that was passed by the Rajya Sabha on December 11, and came into effect on January 10.
All Assam Students’ Union and artiste fraternity sound their Rana Singa (war bugle), as a part of the All Assam Students’ Union’s series of agitations across the state of Assam. Artists from different part of Assam play traditional instruments during the Rana Singa protest against the Citizenship (Amendment) Act (CAA), in Guwahati on 9 January 2020. From artiste fraternity, Singer Zubeen Garg participated in the demonstration.
Here is a photo and video story of a baby elephant.
A wild male baby elephant was rescued from a water tank in Assam’s Narangi army camp. The elephant which was separated from its mother and for some reason mother didn’t accept the baby, now receives care from ‘Madhabi’, a female elephant at an Assam state zoo. Assam is home to one of the largest number of wild elephants in India. Tejas Mariswamy, a zoo official, speaks on video about how the elephant was found and how ‘Madhabi’ adopted the baby elephant.
The National Register of Citizens (NRC) is a register containing names of all genuine Indian citizens. The register was first prepared after the 1951 Census of India. The NRC is now being updated in Assam to include the names of those persons who appear in the NRC, 1951, or in any of the Electoral Rolls up to the midnight of 24 March 1971 or in any one of the other admissible documents issued up to mid-night of 24 March 1971, which would prove their presence in Assam or in any part of India on or before 24 March 1971.
The final draft was released on 30 July, 2018, at all NRC Seva Kendra (NSK) in the state. In the final draft, of the 30.29 million registered names, as many as 4 million applicants found their names excluded.
The office of the State Coordinator for the National Register of Citizens (NRC) published a guide for checking names in the final list to be published on August 31, 2019.
Assam state BJP leadership has urged the state and central governments to introduce legislation to ensure that genuine Indians left out can be included later.
Log in to websites to check your name– www.nrcassam.nic.in
Gangaur is a festival celebrated in the Indian state of Rajasthan and some parts of Gujarat, West Bengal, Madhya Pradesh and Telangana. It is the celebration of spring, harvest and marital fidelity. Gangaur Puja or Gangaur Teej is the festival that celebrates and worships Lord Shiva and Goddess Parvati. Gangaur festival marks the beginning of the 16-day fasting to please the Gods and Goddesses. The ladies decorate their hands and feet by drawing designs with Mehndi, Newly-wedded girls observes the full course of 18 days of the festival that succeeds her marriage.